Project Overview
Brand Identity & Brand Strategy
Zoos Victoria is already a world class zoo in the mission for conservation and a leading authority in research towards helping protect species and environments. The refresh of this organization will be focusing on supporting Zoos Victoria’s public perception as not just a zoo but a conservation organization at the world class while also bringing a strong sense of identity that speaks to communities around the world by representing who they are and the animals they aim to protect.
(Design Study)
Zoos Victoria is already a world class zoo in the mission for conservation and a leading authority in research towards helping protect species and environments. The refresh of this organization will be focusing on supporting Zoos Victoria’s public perception as not just a zoo but a conservation organization at the world class while also bringing a strong sense of identity that speaks to communities around the world by representing who they are and the animals they aim to protect.
(Design Study)



























