
Project Overview
Project Overview
Brand Identity & Brand Strategy
Brand Identity & Brand Strategy
The Port Melbourne Industrial Centre for the Arts (PICA) is a creative hub Located in a converted industrial building, it supports a wide range of artistic practices visual arts, performance, sound, and installation by offering room to create, collaborate and experiment. PICA plays an important role in the local arts ecosystem by fostering innovation, hosting events and exhibitions, and making the arts more accessible to the community.
(Design Study)
The Port Melbourne Industrial Centre for the Arts (PICA) is a creative hub Located in a converted industrial building, it supports a wide range of artistic practices visual arts, performance, sound, and installation by offering room to create, collaborate and experiment. PICA plays an important role in the local arts ecosystem by fostering innovation, hosting events and exhibitions, and making the arts more accessible to the community.
(Design Study)













